- May 18, 2017
Who killed Brand LOYALTY?
Have you heard the word? Somebody took out Brand Loyalty. Body hasn't been found yet, but it won’t be. This was professional. No one...
- May 4, 2017
Purpose is MOTIVE
Honestly, I’ve tried really hard to get my head round the idea of a brand 'purpose'. It hasn’t been easy because it’s like a moving...